Craig MacKinder’s Blog

Data Analytics and Digital Marketing – The Unseen Connection

People often consider data analytics and digital marketing as two separate domains, although one has become an inseparable part of the other. In this article, we will discuss the unseen connection between digital marketing and data analysis. Why Digital Marketing…

5 Simple Ways to Improve Website Security

Website Security is increasingly becoming an essential element of a successful online business. Cyber threats constantly endanger the safety, security, and integrity of financial data on websites. Therefore, keeping cybersecurity risks at bay is crucial for any online business. In…

Ensuring Data Security in Home Office: 4 Tips You Should Know

With social distancing measures becoming the norm, most employees are working remotely to get their job done. Working from home gives you unprecedented freedom and flexibility. However, setting your home computer for office work brings its own set of challenges….

The Case for Making Internet Service as a Public Utility in 2020

The US digital infrastructure is slowly reaching its limits and some believe that it will buckle under increasing demand soon. Like any other commodity used by the masses, it needs to be supplied to meet its demand. The internet in…

5 DNS Security Best Practices – What Every Growing Organization Needs to Know

Despite being a critical component of website security, most business owners don’t pay DNS security the attention it deserves. DNS or (Domain Name System) is a building block of the internet. The system acts as a virtual phone book of…

The Role of Data Analytics in Finance

Data analytics has been integral to the finance industry for quite some time now, and its role is growing profoundly with each passing year. Using data science and machine learning, data analysts are creating solutions that minimize risk in decision-making…

IT Service Continuity – 4 Best Practices You Should Know

IT service continuity is one of the greatest strategic initiatives of an IT organization. The cost of acquiring IT services and taking measures to prevent downtimes is on the mind of every IT executive. In this article, we will discuss…

3 Useful Tips for Managing Remote Workers Effectively

Remote is gradually becoming a routine part of the modern workplace. What used to be an odd occurrence is the norm for many companies, thanks to advanced collaboration tools. Since 2005, the number of regular remote workers has increased over…

Is Digital Transformation Necessary for Your Business’s Survival?

With the growing influence of technology in business, incorporating new IT solutions into business is no longer a choice but a fundamental business strategy. Business leaders have to combine technology with their wider operative-initiatives to compete with other businesses. In…

Business-IT Alignment – 6 ways to Ace It

Information Technology challenges the way businesses operate, deliver services, and communicate with clients and potential leads. While there is no one strategy to restructure organizations, technology has always been a disrupting force in organizational culture and innovation. Companies that lean…